Why build an Enterprise Mobility Policy?

The Employer Mobility Plan, a set of measures aimed at optimizing and increasing the efficiency of a company's employee travel

Since January 1, 2021, all companies with more than 50 employees are required to develop a mobility plan (PDMe). This plan, supported by the French law on mobility, aims to improve employee mobility in companies. The first step is to make a precise inventory of the state of the company's mobility policy in order to determine : 

  • if all employees' mobility needs are covered;
  • if all the company's sites are easily accessible to employees;
  • which means of transportation are most used by employees.

Then, to draw up a list of actions that can be taken by the company to encourage the use of more sustainable modes of transport. Indeed, 1/3 of CO2 emissions in France are generated by transport activities.

One in four French people say they have already given up work or training because of a lack of means to travel. According to the "Mobility and Lifestyles 2020" survey , more than 1 in 5 (21%) working French people use their personal car exclusively to get to work, even though their journey is less than 9 kilometers. Based on these findings, it is essential for companies to guarantee their employees green, inclusive and innovative mobility. 

The Employer Mobility Plan (EMP) encourages companies to put in place a set of measures aimed at optimizing the travel generated by a company's activity in order to reduce greenhouse gas emissions. It takes into account: 

  • employees' commuting to and from work ;
  • employee business travel;
  • visits of customers, suppliers, partners;
  • inbound / outbound deliveries of goods...

In addition, long commutes have a negative impact on employees' well-being. Thus, to improve the quality of life at work, the 5 dimensions of mobility in companies that this mobility plan addresses are

  • work organization;
  • telecommuting;
  • flexible scheduling;
  • logistics;
  • deliveries of goods.

In addition to the legal obligation, companies have many interests in setting up an adequate mobility plan for different reasons: 

  • Rationalize commuting expenses;
  • reduce carbon emissions generated by employee travel;
  • promote more sustainable modes of transportation;
  • defend the purchasing power of employees who use their personal vehicles.

Thus, even if the mobility plan is above all an environmental approach, it represents a powerful lever for achieving your HR and CSR objectives. 

Build your plan, identify your issues 

In addition to reducing and optimizing employee commuting, several factors call for the implementation of a company mobility policy. First of all, the competitiveness of the labor market is a major factor, as it forces companies to reorganize regularly. The economic crisis, new ways of working and the aspirations of a new generation are all upheavals that force companies to restructure in order to maintain their attractiveness. Employee mobility is one of the key issues to be taken into account here. Your policy can then respond to different challenges: attracting talent, defending purchasing power, reducing carbon emissions, retaining senior employees and many others. Find all our practical advice to identify your challenges in this article.

Mobility funding schemes for companies

In France, there are many types of financial aid to support mobility 

of employees in companies, among which : 

  • exemption from social security contributions for up to 75% of the cost of public transport passes. 
  • 700 bonus to finance Sustainable Commuting (FMD)
  • reduction of corporate tax (IS) up to 25% for company bicycle subsidies (note that some regions complement this scheme) and 100% tax exemption for URSSAF contributions, given that bicycles are not considered as benefits in kind.
  • Exemption from social security contributions up to €4500 per year and per employee for the financing of mileage allowances, thanks to theAvantage auto

Obstacles and success factors for the implementation of the mobility plan

A successful Enterprise Mobility Plan is an opportunity to achieve some of your key HR objectives. Renovating your mobility plan, at the company level, or in some cases, at the level of an entire group, is a complicated task, for which it is important to be accompanied by experts. Four steps are essential for a successful mobility plan:

  1. a good audit of your current mobility policy; 
  2. the construction of a new plan in accordance with your resources and the needs of your employees; 
  3. a customized change management plan to ensure the positive use of all the new systems put in place;
  4. more operational, a good visibility on all the stakeholders to involve internally; 

Indeed, the overhaul of your mobility policy is a strategic issue for your company and must be considered as a global project.

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